Critics of social: the limits of social media and digital marketing
The digital marketing strategy has become the most common, effective, and simple marketing strategy that most businesses would implement. In fact, 95% of Small businesses are interested to increase their digital marketing spending, particularly on social media as a digital marketing channel (The Manifest 2019). Given its widespread acceptance, most people, including ourselves, tend to…
Why some ideas spread: viral marketing
Are you aware of the viral marketing virus’s existence? It is definitely not a new virus; it has been around since 1976 and, it may be very contagious especially, there is the five types of viral marketing viruses that exist today which are value virus, cunning virus, shy virus, spiral virus, and unpleasant virus, as…
Mobile Marketing
Did you know anyone who doesn’t have a mobile phone? Well, not for me, even my 86 years old grandmother does use a Nokia phone. In fact, more than 90% of the global population are a cell phone user (Turner 2022). Yeah, that’s huge percentage of people owing a mobile phone globally and definitely, marketers…
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SEO and paid search marketing; digital analytics
With the growing interest in implementing a digital marketing strategy in business, many SMEs overlook the use of search engine optimisation (SEO) and paid search marketing. In fact, only 49% (Clark 2021), and 45% (Guta 2021) of small and medium-sized enterprises (SMEs) use SEO and paid search marketing in their digital marketing strategies, respectively. Therefore,…
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A digital marketing proposal and communicating with stakeholders
This week’s blog will discuss the importance of using digital marketing to promote a product, how to write a digital marketing proposal, and why and how to effectively communicate with stakeholders. How many times have you been interrupted while watching a YouTube video or a friend’s Instagram story by an advertisement? I’m sure most of…
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