The digital marketing strategy has become the most common, effective, and simple marketing strategy that most businesses would implement. In fact, 95% of Small businesses are interested to increase their digital marketing spending, particularly on social media as a digital marketing channel (The Manifest 2019).
Given its widespread acceptance, most people, including ourselves, tend to overlook the negative aspects of digital marketing. Thus, today’s blog will primarily discuss the limitations to the use of digital marketing, particularly the use of social media.
The risk of information leaks is one of the most common limitations of digital marketing, especially when using social media. In fact, as 47% of social media users have seen more spam in their feeds, and 79% of the spams include fake news and cybercrime, social media has become one of the ways for hackers to perform cyber-attacks (Zantal – Wiener n.d).
This demonstrates the potential risk of the business’s information as well as its customers being leaked due to the business’ use of social media platforms with the intention to promote its business.
Following to the risk of consumer information being exposed to hackers, it will lead to the lack of customer’s trust towards the brand as information leakage can have a negative impact on customer and business relationships.
Furthermore, Dole (2020) stated that one of the disadvantages of implementing digital marketing is a lack of trust, which frequently relates to the issue of safety and assurance. Hence, despite of the intention to promote the business, it has the potential to destroy customer trust in the brand and, also eventually threaten the brand’s reputation.
Being actively engaged in social media for marketing purposes also creates a risk to tarnish the business’s brand in overnight. Mainly, because social media allows people to freely express their opinion publicly, including reviewing a product or service being promoted.
Furthermore, with the ability to share negative feedback with other social media users all over the world, negative feedback spread quickly and uncontrollably. Therefore, social media can harm a company’s reputation.
Overall, using social media for digital marketing can be both favourable and harmful to a company. In fact, businesses should not rely solely on one marketing strategy when other options are available. Therefore, businesses should implement a blended marketing strategy to overcome the disadvantages of each marketing strategy.
Vania 
Hi, Vania, the post is well structure and there are substantial references to prove your opinion.
Furthermore, it is good to analyze both businesses’ and customers’ sides, such as the privacy leaking problem, you pointed out customers would under the risk just as normal articles, but you also mentioned business can be the harmed role as well, which is worth to notice and can be expanded to a new topic, such as CRM, Intranet etc., and that would be next interesting topic.
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Great blog this week! I liked how you outlined cybercrime as a limit for social media and digital marketing because it is an issue that is so prominent in any company especially in todays world and use of online mediums so it was a great example to use! A suggestion would be to include a real life example of a company to show this as well! Well done on all of your blogs they were a great read!
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