Author Archives: aurelliavania

The digital marketing strategy has become the most common, effective, and simple marketing strategy that most businesses would implement. In fact, 95% of Small businesses are interested to increase their digital marketing spending, particularly on social media as a digital marketing channel (The Manifest 2019). Given its widespread acceptance, most people, including ourselves, tend toContinue reading “Critics of social: the limits of social media and digital marketing”

Are you aware of the viral marketing virus’s existence?  It is definitely not a new virus; it has been around since 1976 and, it may be very contagious especially, there is the five types of viral marketing viruses that exist today which are value virus, cunning virus, shy virus, spiral virus, and unpleasant virus, asContinue reading “Why some ideas spread: viral marketing“

Did you know anyone who doesn’t have a mobile phone? Well, not for me, even my 86 years old grandmother does use a Nokia phone. In fact, more than 90% of the global population are a cell phone user (Turner 2022). Yeah, that’s huge percentage of people owing a mobile phone globally and definitely, marketersContinue reading “Mobile Marketing“

With the growing interest in implementing a digital marketing strategy in business, many SMEs overlook the use of search engine optimisation (SEO) and paid search marketing. In fact, only 49% (Clark 2021), and 45% (Guta 2021) of small and medium-sized enterprises (SMEs) use SEO and paid search marketing in their digital marketing strategies, respectively. Therefore,Continue reading “SEO and paid search marketing; digital analytics”

This week’s blog will discuss the importance of using digital marketing to promote a product, how to write a digital marketing proposal, and why and how to effectively communicate with stakeholders. How many times have you been interrupted while watching a YouTube video or a friend’s Instagram story by an advertisement? I’m sure most ofContinue reading “A digital marketing proposal and communicating with stakeholders”

The topic for this week will be understanding the digital consumer, communities, and influencers in the context of online shopping. Have you recently purchased something online? Have you ever browsed for a product or service on the internet? Then you are a digital consumer, as it refers to an e-consumer who searches for and purchasesContinue reading “Understanding digital consumers, communities and influencers”

The term “Social Media” (SM) is no longer a foreign concept to most of us, especially the younger generation who has practically grown up with it. Despite its original purpose of sharing, socialising, and building relationships between people, social media has been widely used by businesses as a marketing strategy. So What is Social MediaContinue reading “Social media marketing, content, and value creation”

“Exercising, cooking and even cleaning are the activities I can do while having online class” Online learning has been conducted on for most Australian universities and colleges since the beginning of this year, and not all students like the idea of home learning. In particular, most International Students feel that there are unfair elements in theContinue reading “Behind the camera of online class”

The purpose of this podcast is to address the benefit and the problem of the impact of social media on politics. In this podcast, I suggest that social media is reviving the idea of the public sphere in modern society and increasing the number of voters during the election campaign. On the other hand, IContinue reading “Reflection on my First Podcast”

Nowadays, most people will have social media platforms such as Instagram, Twitter, and others application. In fact, at least people will have one of these no matter they like or dislike it. I am not very fond of Social media, but I have twitter as well as Instagram. However, each platform has different purposes whichContinue reading “Why I have many Identities?”