A digital marketing proposal and communicating with stakeholders

This week’s blog will discuss the importance of using digital marketing to promote a product, how to write a digital marketing proposal, and why and how to effectively communicate with stakeholders.

How many times have you been interrupted while watching a YouTube video or a friend’s Instagram story by an advertisement? I’m sure most of us have had this experience. Digital marketing advertisements reach consumers not only through social media platforms, but also through search engines, email, and websites.

Other benefits of digital marketing for businesses include the ability to connect with customers through social media, instant data availability that can be easily analysed, and the ability to reach audiences globally and anytime (Jothi 2019). Moreover, 155% of consumers are more likely to search for the brand being promoted online (Marino 2022).

All of this highlights the importance of digital marketing as a strategy that marketers should employ. Before using digital marketing to promote a business, however, marketers must first create a digital marketing proposal for the company. Specifically, to ensure that the marketer’s ideas are clearly delivered to address the established goal.

There are 6 steps suggested in writing a digital marketing proposal as following:

1. Set specific, measurable, actionable, relevant, and time-bound goals (SMART).
2. Identify the target audiences
3. Conduct extensive research to identify the company’s strengths, opportunities, weaknesses, and threats.
4. Determine the campaign’s budget, digital marketing channels, and timeline.
5. Begin drafting the digital marketing strategy.
6. Use a template to create plans that are appealing, simple, and appropriate.

Following that, you will present the proposal to the stakeholders. Stakeholders are people or parties who have an interest in a company and can influence or be influenced by it (Fernando 2022). There are two types of stakeholders: external (suppliers and customers) and internal stakeholders (employee and investor).

In this case, the proposal will be shared with external stakeholders to assess the effectiveness of the digital marketing proposal. Thus, it is important to maintain effective communication with stakeholders.

Emails and e-newsletters, online or virtual presentations, project summary reports, and group video calls are all effective ways to communicate with stakeholders. Furthermore, developing positive relationships with stakeholders allows the company to gain their support and trust. Hence, there is nothing to lose by keeping a good relationship with stockholders.