Research Activity #1
Nike Advertisements
https://www.adsoftheworld.com/media/film/nike_dont_call_me_precious
This is a Nike advertisement from China. The title of the ad is “Don’t call me precious” and the main audience of this are the kids and the parent. It suggesting that if the parent treasured and loved the child, they should support their own child’s passion. Moreover, they can support their child with nike as nike is suitable footware and clothing sport company for children. Plus, they created an ad with mostly children as an actor or actress which can grab the audience’s attention to watch it as there is not much ad with many children. Therefore, I believe that this ad meet two out of the four criteria which is unexpected but relevant and attention grabbing.
https://www.adsoftheworld.com/media/film/nike_youre_it
This ad is also a nike ad but it comes from United States of America (USA). The target audience of this children especially girls. ” You’re It” is the title of this ad video and the video is using many languages such as English, France and other languages. This ad suggests that we can do what we want as it shows different types of character of the girls and the sport that they love by using the phrase “You’re It”. In my opinion the ad meet the standard of surprise and regularity as well as attention grabbing as they used a cartoon animation to shows that we are in it too.
THE DIFFERENCE AND THE SIMILARITY
The Chinese Nike ad does not using any animation while the USA Nike ad using a lot of animation to grab attention of the audience as well as giving us a surprise. However, the Chinese Nike ad showing us unexpected but relevant ideas as they used a saccharine parental sentimentality towards children which is common in the asian culture but the children want their parent to support them and let them play by their own rules.
On the other, side both of them using children as their main actor/ actress to promote the ad. This method helping the ad to be meet attention grabbing as children can attract many audience. Moreover they created the ad with the aim of everyone can do sports no matter how old are you, whether you are kids or adults you still can do it.
Vania 