Headline: Fake news is not our friend.
Step 1 :
Body copy: fake new is dangerous, join us to find more accurate facts and be real !
Step 2 :
join us and create 100 % honesty in news
Step 3 :
problems:
- there is too much of words in the ad
- the picture is not really relevant to the messages
- the Pharrell Williams might not be the best model for this ad
Step 4 :
Part 1
target audience: Mothers aged 30 – 50
- Drive safely till you reach home
- Children waiting for you, Drive slowly and be safe.
- Drive carefully, Don’t worry, your child will wait for you!
- Drive carefully. Your children wants their MOM to be safe!
- Speeding might cause you to not see your lovely family
- Everyone understand a Mom, Drive carefully!
- Don’t worry, Drive slowly, Your Husband will not escaped!
- Drive carefully, Don’t risk your child future!
- Think about your family at home!
- Do you LOVE your family? Drive safely!
Part 2
Drive carefully. Your children wants their MOM to be safe!
As my target audience is mother, I think this slogan will create a connection with mother’s feeling and make her realize the importance of her existence so that they will not drive and text.
Vania 