Week 1 Activity – #ALA102DC

Activity 3

Hush Puppies advertisement

For this advertisement I am trying to use the unexpected but relevant. I am going for the concept of simple and classic as Hush Pussies is known as classic American shoes. I am also use a very simple phrase such as “hush puppies for everything”. However the meaning of this simple phrase can be used by anyone, for anything, and at anywhere.

While for this ad, I used a an attention grabbing. I am trying something new by using a bright colour which is not common to see in the hush puppies ad. With this method I hoping that I can grab audience attention to the ad. I used a bright sky with cloud as the background to show that the shoes is light, comfy and soft.

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