Advertising Challenge Research Task
https://www.adsoftheworld.com/media/print/kfc_hot_spicy_heroes_0
https://www.adsoftheworld.com/media/print/kfc_australia_day
According to the Hofstede’s Country comparison, it states that Australia and Hong Kong has a huge different in Individualism. Australia has 90% for the individualism while Hong Kong has 28%. Besides that, there is also huge different in indulgence. Australia has 71% while Hong Kong has 17%
It shows that Australia is more into “I”, “me”, and “myself”. Moreover, we can see it by just looking at the Australian ad as it has one person to promote the KFC. On the other hand, the Hong Kong ad using 4 men which shows that it is more to “we”, “us” and “ourself”.
With the mount of the chicken as the background, it shows that the Hong Kong ad trying to grab the audience’s attention as might be the people of Hong Kong restricted themselves to spend their money on buying a junk food. In contrast, the Australia ad is very simple as most Australian will have no restriction on spending their money to buy junk food.
Vania 