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differences between the Australian Ad and Indonesian Ad Based on Hofstede’s Country comparison, it shows that Australia and Indonesia have big gap such as in individualism, power distance as well as long term orientation. The scores of individualism, power distance and indulgence for Indonesia are 14%, 78% and 38% respectively. While for the Australia, theContinue reading “Week 2 Workshop Challenge Part 2: Creative Challenge”

Advertising Challenge Research Task https://www.adsoftheworld.com/media/print/kfc_hot_spicy_heroes_0 https://www.adsoftheworld.com/media/print/kfc_australia_day According to the Hofstede’s Country comparison, it states that Australia and Hong Kong has a huge different in Individualism. Australia has 90% for the individualism while Hong Kong has 28%. Besides that, there is also huge different in indulgence. Australia has 71% while Hong Kong has 17% It showsContinue reading “Week 2 Workshop Challenge Part 1: Research Task”

Activity 3 Hush Puppies advertisement For this advertisement I am trying to use the unexpected but relevant. I am going for the concept of simple and classic as Hush Pussies is known as classic American shoes. I am also use a very simple phrase such as “hush puppies for everything”. However the meaning of thisContinue reading “Week 1 Activity – #ALA102DC”

Research Activity 2 Pantene Advertisement https://www.adsoftheworld.com/media/film/pantene_whosayswecant Pantene a hair cared product such as shampoo and conditioner. The ad is a collaboration between Pantene and Anggun, an Indonesian Singer which also known as strong and independent woman. Moreover, the ad tells us that women can do everything, including a married women and the title of theContinue reading “Week 1 Activity – #ALA102DC”

Research Activity #1 Nike Advertisements https://www.adsoftheworld.com/media/film/nike_dont_call_me_precious This is a Nike advertisement from China. The title of the ad is “Don’t call me precious” and the main audience of this are the kids and the parent. It suggesting that if the parent treasured and loved the child, they should support their own child’s passion. Moreover, theyContinue reading “Week 1 Activity – #ALA102DC”