Journalism is one of a form of communication and an action of collecting and presenting news and information to the public.  

It can be published via print, broadcast, photography as well as digital.

This is not surprising to know that the newspaper has been in existence since 1665, when the Oxford Gazette became the first print newspaper business to be published in public.

Throughout the 1890s, Yellow Journalist was popular, but it did not last long as it ended shortly after the turn of the 20th century. It is a concept which describes the exaggerated and sensational type of news in a newspaper with the objectivity of attracting readers and growing circulation.

Newspaper became popular in the 20^th century when several other newspaper companies were founded, such as The Daily Mail, The Daily Express, The Independent and other newspaper companies.

Followed by printing newspaper, people were able to listen news by radio in early 20^th century and about 1945, the appearance of television began to change the role of the radio.

However, with the exist of broadcast television, radio still widely being used to deliver news till the early of 21st century as it faced more competitive pressure from digital satellite and internet-based-audio.

In these day, the rise of the Internet had a huge influence on the field of journalism, many people able to access news on online and due to this Journalism faces a crisis worldwide.

Nevertheless, with the advent of technology, there is a Freedom of the Press which allows journalist to express their opinion and share it to the public through online.

storyboard

Headline: Fake news is not our friend.

Step 1 :

Body copy: fake new is dangerous, join us to find more accurate facts and be real !

Step 2 :

join us and create 100 % honesty in news

Step 3 :

problems:

• there is too much of words in the ad
• the picture is not really relevant to the messages
• the Pharrell Williams might not be the best model for this ad

Step 4 :

Part 1

target audience: Mothers aged 30 – 50

1. Drive safely till you reach home
2. Children waiting for you, Drive slowly and be safe.
3. Drive carefully, Don’t worry, your child will wait for you!
4. Drive carefully. Your children wants their MOM to be safe!
5. Speeding might cause you to not see your lovely family
6. Everyone understand a Mom, Drive carefully!
7. Don’t worry, Drive slowly, Your Husband will not escaped!
8. Drive carefully, Don’t risk your child future!
9. Think about your family at home!
10. Do you LOVE your family? Drive safely!

Part 2

Drive carefully. Your children wants their MOM to be safe!

As my target audience is mother, I think this slogan will create a connection with mother’s feeling and make her realize the importance of her existence so that they will not drive and text.

15 Ideas and Final idea

15 ideas

FINAL DESIGN

16 IDEAS

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LOGOS

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Week 5 Part 1 – creative brief

Background

problem to be solved: the taste of the bigger avocado might not good as the usual avocado. However the Australian are open to trying to products.

I would like to use an archetype of everyman /woman to represent the avocado as useful or functional fruit.

Objectives

I think we need to create sensations so that the customer feeling proud by eating it as the avocado is the product of Australia.

Target audience

I think family who loves avocado will most likely buy this huge avocado. As they can share among the family. Besides that, the owner of beverage shops might wants to buy it as his/her will use a lot of avocado to make the drinks. the age group is generation Y ( 1980-1996).

Proposition

the most important feature is selling the avocado, benefit to the target audience is that they can share the avocado and create a bonding by sharing it. The audiences will feel impress and fantastic when they look at the avocado.

Substantiation

The bigger the size of the avocado, the more that the customer can share it will others and also it tastes better when we eat it with others

Tone of voice

The tone of voice is exciting, enthusiastic and satisfied.

https://aurelliavania.travel.blog/2019/11/15/week-3-workshop-challenge/

Step 1:

Originality

I believe the shots that we took about the explorer and voyage seems common. So, for us to created more interesting, we would like to give a close up shots using 360 degrees camera, which shown about the dramatic effects and to show her face expression. This is to create the connection between the audience and the advertisement.

Elaboration

To expand our story, we would like to add the dramatic into her running. She ran very fast like a cheetah, so that she will get the snack which is located on the table before anyone else take it. Moreover, we want to add a challenge that she face while she running towards the table, such as a gap between the road, which require her to jump over it.

Step 2:

To target the audience, we use foreigner people because vegemite is from Australia and it’s popular for how good it is if we use it well. Also, we mention foreigner people because a lot of foreigner, haven’t try it and probably never hear it as well.

The range of the age that we targeted is around the teenagers and adult, specifically, 15-50 years old. The income is probably more than $1000 because its normally consume by the Australian people. The common occupation is probably from the students and workers which they able to buy a snack. The product related behaviour is being enjoy on consuming the snacks. The characteristic is unhealthy because snacking will make someone get inflammation.

Step 3:

Snacking and be an aussie with vegemite.

Step 4:

Beginning : a student that feeling hungry in the middle of the class and looking desperate on the vending machine because she can’t afford it.

Middle: On the way back to the class, pass through a park and hoping for a free food. Suddenly, she saw something near the tree and point at it. She walk closedly to the tree and found a piece of a jam, which called vegemite. However, she doesn’t know it. What is vegemite? and she wondered what to eat with this. She wondering for a long time and looking for another food. Suddenly, while she was searching for another food, she saw one pack of snack. She not sure about what is that, but quickly she run for it and hope that none of the people who pass by that area will take it. Thank goodness… she got it before anyone else take it. Then, she realize that the food on the table is a “Arnotts Shapes Vegemite and Cheese”. She realize that she has the vegemite jam and took it out from her pocket and combine this 2 food and it become something new.

Ending: She eat it, feeling full and back to the class.

Step 5: The Australian advertisement doesn’t aim for the australian culture, but also people who come from different culture.